Social media provides opportunities for new ways of doing business by sharing, collaborating and reinventing. However, information on how MSMEs utilize social media in MSME trading is still very limited. Therefore, the purpose of this study is to provide a description of the role and benefits of social media applications in SMEs trading in the digital economy era. In a progressively advanced time, the improvement of innovation has made major changes in the business world. One of them is on social media which is progressively creating and facilitating communication. Communication in trade is exceptionally critical. It is essential to realize the existing conveniences and got to be utilized as well as conceivable. This study sought to examine of development of social media applications for MSMEs in the digital economy era: A Case of SMEs at South Jakarta City – Ulujami. By utilizing the meet strategy to thoroughly discuss the utilize of social media in their trade, and utilizing supporting questions, the comes about of the study show that the utilize of social media can be made to encourage media advancement, so as to make strides the development of MSMEs themselves.

Link: Social Media Applications for MSME’s in The Era of The Digital Economy