This study aims to determine the risk management of using social media Instagram in the food and beverage sector in Indonesia. The type of data used is primary data by spreading the questionnaire to 100 respondents. Samples were taken using purposive sampling technique with the Slovin Formula to decide this research sample. Researchers used structural equation modeling approach as a data analysis method. The results showed that social media use increased the perception risk of use, the perception risk of use increased the policy implementation, and the implementation of social media policies increased training and technical controls. Meanwhile, the perceived risk of use does not moderate the effect of using social media on policy implementation.

Link: Risk Management in Social Media Use: Food and Beverage Sector in Indonesia