Holly Deviarti , S.E., M.B.A., Ph.D., Cert.DA.

Holly Deviarti is an academic and researcher in the field of accounting, specializing in management accounting, sustainability, and digital financial transformation. She is affiliated with Bina Nusantara University, where she actively contributes to teaching, research, and community development initiatives. Her academic profile reflects a multidisciplinary approach that integrates accounting, finance, and emerging digital technologies. This integration is supported by her growing portfolio of scholarly publications in both national and international academic platforms. 

Her research contributions focus on the design and implementation of accounting information systems, particularly for small and medium-sized enterprises (SMEs). She emphasizes the importance of structured financial systems in improving organizational efficiency and supporting managerial decision-making. In addition, she has examined the impact of financial technologies, such as e-wallet adoption, on consumer behavior and digital financial inclusion. 

Holly Deviarti’s recent research extends to emerging topics in artificial intelligence, big data analytics, and digital transformation in accounting practices. Her work explores how AI-driven tools can enhance cost management, financial analysis, and decision-support systems, particularly in SMEs and developing economies. She has a strong research interest in Artificial Intelligence, particularly in its application to management accounting, sustainability, and SME development. These studies demonstrate her commitment to bridging technological innovation with practical accounting applications. 

In addition to digital accounting, her research also focuses on sustainability and corporate responsibility. She has contributed to studies on environmental disclosure, eco-efficiency, and ESG practices, particularly in the context of developing economies. Her work emphasizes the integration of environmental and social considerations into financial reporting and business strategies. 

Earlier in her academic career, she explored environmental accounting, financial disclosure, and socio-economic issues such as microfinance and community empowerment. These experiences reflect her long-standing interest in the relationship between accounting, social impact, and economic development. 

Holly Deviarti has developed a research trajectory that integrates management accounting, digital innovation, and sustainability. Her work combines empirical rigor with practical implementation, particularly in supporting SME development and digital transformation initiatives. She is actively involved in community-based projects that promote financial literacy and digital adoption among local businesses. Through her research and professional engagement, she contributes to the advancement of transparent, efficient, and sustainable financial systems. Her long-term vision is to develop adaptive accounting practices that respond to technological change while supporting inclusive and sustainable economic growth. 

Degree

• Ph.D. in Accounting (Management Accounting), Putra Business School, Universiti Putra Malaysia, 2023
• MBA, Universiti Kebangsaan Malaysia, 2002
• Bachelor in Accounting, Universitas Trisakti, 1998

KEY RESEARCH AREAS 

• Management Accounting
• Artificial Intelligence in Accounting
• Sustainability & ESG
• SME Digital Transformation
• Financial Analytics