Anita Juwita, S.E., M.B.A.

Anita Juwita is an academic and business professional specializing in corporate finance, accounting systems, and corporate governance, with a strong research orientation toward financial performance analysis and the integration of digital technologies in accounting practices. Affiliated with Bina Nusantara University, her scholarly work is positioned within the broader domains of management, business, and economics, reflecting a multidisciplinary approach to understanding organizational and market dynamics. 

Her research contributions primarily focus on examining the determinants of firm performance and value, including liquidity, profitability, capital structure, and dividend policy within the context of the Indonesian capital market. She has conducted empirical studies on stock liquidity in LQ45 companies, the relationship between financial indicators and corporate performance, and the influence of ownership structure and payout policies on firm valuation. These works demonstrate her commitment to advancing empirical financial research that is both contextually relevant and analytically rigorous. 

In addition to traditional financial topics, Anita Juwita actively engages in research on corporate governance and its role in mitigating financial risk, particularly in times of economic uncertainty such as the COVID-19 pandemic. Her work explores how governance mechanisms can enhance organizational resilience and reduce the likelihood of financial distress. Furthermore, she has contributed to studies addressing the impact of digitalization and information technology on accounting systems and business strategy, emphasizing the growing importance of technological adoption in improving efficiency, transparency, and strategic decision-making. 

Her academic portfolio also reflects responsiveness to contemporary economic developments, including research on the effects of the COVID-19 pandemic on e-commerce transactions, which highlights the acceleration of digital transformation in business environments. Through these contributions, she positions herself at the intersection of finance, governance, and digital innovation, aligning her work with the evolving needs of modern organizations. 

Beyond research, Anita Juwita is actively involved in community engagement and knowledge dissemination, particularly in the development of financial literacy and management capabilities for small and medium-sized enterprises (SMEs). She has led various initiatives focusing on financial planning, bookkeeping, cash flow management, and debt management, demonstrating a strong commitment to applying academic expertise to real-world economic empowerment. 

With a consistent record of scholarly publications and a growing citation impact, she continues to develop her research agenda at the intersection of financial reporting quality, corporate governance, ESG-related considerations, and digital transformation. Her work is characterized by a balance between theoretical insight and practical application, with the aim of supporting sustainable business practices and enhancing the quality of decision-making in an increasingly complex and data-driven global economy. 

DEGREE 

• Master of Business Administration, Majoring in Strategic Management, Best Graduate, Universitas Gadjah Mada, Indonesia (2012)  

• Bachelor Degree, Majoring in Accounting, Universitas Gadjah Mada, Indonesia (2004)  

KEY RESEARCH AREAS 

• Corporate Finance & Financial Performance  

• Corporate Governance & ESG  

• Accounting Information Systems  

• Digitalization in Accounting & Business Strategy  

• Capital Markets & Investment Analysis