Technological advances have a positive impact on people’s life activities, including in improving quality in the business sector. In Indonesia, MSMEs have a big role in driving the country’s economic growth. This study aimed to find out what factors can influence the application of cloud accounting by SMEs in the Greater Jakarta area. This study used a quantitative method with primary data. The data were collected from SMEs engaged in the food and beverage secto rby distributing a questionnaire to a total of 53 respondents. The results of this study showed that financial literacy, performance, and social influence had significant positive effects on the application of cloud accounting by SMEs in the Greater Jakarta area. Thus, increasing the three influential variables can increase the intention of SMEs to implement cloud accounting.

Link: Factors Affecting the Intention of Food and Beverage MSMEs in JABODETABEK to Adopt Cloud Accounting