Ameliya Rosita , S.E., M.B.A., Cert.DA.

Ameliya Rosita is an emerging academic and professional in the field of accounting and business, with a growing specialization in financial analysis, data analytics, and digital transformation. Her work reflects a strong commitment to integrating analytical rigor with technological advancement in order to address contemporary challenges in organizational performance and decision-making. She demonstrates a particular interest in the role of data-driven approaches in enhancing transparency, accountability, and efficiency within financial and auditing practices.

Her academic contributions include research on financial fraud detection, emphasizing the application of big data analytics and forensic accounting techniques to identify irregularities and strengthen financial oversight. In addition, she has examined factors influencing auditor performance, including professional commitment, supervision, and work motivation, highlighting the importance of both technical competence and behavioral aspects in achieving high-quality audit outcomes. Through these works, she contributes to the ongoing development of accounting practices that are adaptive to the evolving digital landscape.

Beyond her core expertise in accounting and analytics, Ameliya Rosita also engages in interdisciplinary initiatives that connect business, technology, and sustainability. Her involvement in digital storytelling projects such as a virtual initiative featuring Gunung Leuser National Park in collaboration with the ASEAN Centre for Biodiversity demonstrates her ability to communicate complex environmental and social issues through innovative and accessible digital platforms. This experience underscores her broader perspective on the interconnectedness of economic activities, environmental sustainability, and societal impact.

Her academic and professional interests lie at the intersection of accounting, digital innovation, and sustainable development. She is particularly driven to explore how emerging technologies and data analytics can be leveraged to support better governance, improve strategic decision-making, and foster long-term value creation for organizations and society. With a multidisciplinary mindset and a forward-looking approach, she aspires to contribute meaningfully to both academic discourse and professional practice in an increasingly data-driven and sustainability-oriented global environment.

KEY RESEARCH AREAS

• Financial Management & Business Strategy
• Digital Transformation & Data Analytics
• Accounting Information Systems
• Corporate Performance & Governance
• MSMEs & Digital Economy